The long debate over whether or not Instagram will hide likes may finally get an answer: It’s up to you.
On Wednesday, Adam Mosseri, the head of Instagram, tweeted a thread explaining that the platform is “testing a new option that lets you decide the experience that’s best for you – whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience.”
Instagram will now allow some users to choose the experience they want by opting to see likes on others’ posts and turn off the like counts on their own posts. Mosseri added that while they’re testing this on Instagram, they’re also considering exploring similar experiences on Facebook.
An update on like counts.
Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular to track what’s popular.
— Adam Mosseri 😷 (@mosseri) April 14, 2021
This comes just a month after for a of users. Instagram has been experimenting with hiding like counts since 2019, in an attempt to discover if it would lessen the pressure some people feel when it comes to posting on the app. But , including many influencers who use their number of likes for their work. “Some found this helpful and some still wanted to see like counts, in particular to track what’s popular,” Mosseri tweeted.
It’s not clear when, or if, this particular feature will be accessible to all Instagram users, instead of just a select group, but it is very clear that some kind of larger change is on the horizon.
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