Let the great shilling commence.
Twitter announced Tuesday that select users can apply for early access to two new features that will empower them to charge other Twitter users for access to their precious — and presumably premium — content. Dubbed Super Follows and Ticketed Spaces, the programs aim to officially monetize the relationship between Twitter content creator and follower.
In order to apply for Super Follows, first announced in February, a user must have at least 10,000 followers and be a “U.S. creator” (among other requirements). To apply to run a ticketed Space, you must have at least 1,000 followers, be a U.S. creator, and have run at least three spaces in the last month.
Twitter, of course, gets a cut.
With Super Follows, the company says it will take at least 3 percent (after fees) up to $50,000. After that, Twitter says creators may earn “up to 80% of revenue after in-app purchase fees” — which reads a lot like Twitter will take a minimum of 20 percent.
There are presently three price points for Super Follows: $2.99, $4.99, and $9.99.
Those who meet the requirements, apply, and are granted access to the Super Follow feature will be able to offer their paying customers exciting online content like badges (“Super Followers get badges that identify them as your Super Follower when they reply to your Tweets so it’s easier to connect with them”) and bonus content (“extra Tweets, and personal replies only your Super Followers can see”).
To those who aren’t offered the opportunity to apply, well, someone has to buy those fancy Super Follow badges.